Social media has evolved into a necessity for non-profit marketing. It’s a powerful tool for helping you run an engaging, well-received conference, so it’s important to weave it throughout your programming and events.

In the competitive world of nonprofit organizations and associations, having a clear mission, vision, and value proposition is essential for long-term success. Let’s look at the significance of each and how they work together to propel associations toward their goals.

In today’s job market, many high-paying positions focus on skills that can be gained through credentialing, which allows individuals to demonstrate their expertise. Associations are perfectly positioned to offer these credentials—but getting the word out effectively is crucial.

Associations must leverage smart digital marketing strategies to stay relevant, grow their membership base, and achieve their mission. Read on to discover the ways in which a robust digital marketing strategy can drive growth and engagement, plus practical guidance on making it a reality.

In today’s competitive environment, your not-for-profit organization is vying for attention, engagement, and revenue. The cornerstone of success is a well-defined, clearly articulated value proposition.

How can you get your annual meeting attendees to interact, network, and share ideas more, especially those traveling solo or who aren’t naturally social? The “Learning Circle” concept creates an enjoyable, productive conference experience that can make people more inclined to return in future years. Plus, it requires little investment.

Now more than ever, associations are best served by deploying a full arsenal of financial tools. In this article we’ll identify the “five must-have ratios” organizations should consider when assessing their finances. Ratio analyses are excellent ways for you to obtain critical insights into your organization’s fiscal health.

Part of every non-profit’s goal is to grow the organization. But growing "up"—in terms of adding new members—is not the same as growing "out," or keeping the members you have. And retention isn’t always given the spotlight it deserves.

Many associations book their event venues several years in advance. While this may garner preferable event dates and locations, it can be difficult to account for growth – especially if it’s sudden or unexpected. At AH, our Industry Relations (IR) Managers are charged with driving exhibit and  sponsorship revenue.

One of the most important tasks of an association is properly managing the logistics of chapters and components. There are plenty of areas that can be streamlined to allow for more effective management of these different sectors.