Every association faces the challenge of figuring out the best way to attract and retain members. Do you invest in external resources to create and execute a marketing plan? Or do you have internal resources to help reach the same goals—perhaps resources you’re not even thinking of?

As associations look for better ways to engage with their members, we are hearing questions about Facebook groups. Facebook groups are online communities within Facebook, which are separate from your personal or organizational Facebook page. You can start a group based on your members’ common interests, goals, demographics, affiliations, specialties, and so on.

If you have been following along with our other digital marketing blogs, the last topic we covered was performing your marketing audit. Now that you have all this information, what do you do with it?

Spring cleaning isn’t just for homes anymore. Associations and nonprofits should take advantage of this refreshing time of year to assess and improve their organizations. Spring cleaning your organization can show you what processes need improvement, help you streamline everyday operations, and give your association a breath of fresh air. To get you started, AH leadership has come up with its top three tips for refreshing your association.

Creating committees within your volunteer group is a great way to engage members but more importantly, focus on the work that needs to be done. Organizing any group of people is often a challenge, which is why it is so important to organize interested committee members from the start. We are often asked how organizations can make this happen.  An exciting committee that often garners a lot of volunteers is the marketing committee. 

As we're building back from Covid we're seeing a lot of organizations struggle with their memberships. It almost feels like you’re starting from scratch, having to test out new communication channels to see what works and what doesn’t. Traditional marketing techniques can be effective, like sending out your postcards and your mailings, but with the world used to communicating digitally as a result of the pandemic, we're finding a lot of success with launching digital marketing campaigns with our clients.

As the importance of digital marketing grows within the association world, so does the necessity to learn how to evaluate the success of your efforts...

In the ever-evolving landscape of association management, the integration of technology into financial processes can no longer be considered a convenience—it's a necessity. The role of technology in association financial management is multifaceted and transformative, offering tools and systems that enhance accuracy, efficiency, and strategic decision-making.

Digital marketing can be a challenging and overwhelming task, especially if your association does not have a dedicated team or has limited resources. However, using free or low-cost online tools can have a significant positive impact on your digital visibility and membership engagement.

In the realm of association leadership, financial transparency is not just a best practice—it's the cornerstone of building and maintaining trust with stakeholders. Trust, once established, becomes the foundation upon which successful associations are built and sustained. In this context, financial transparency transcends the mere presentation of numbers; it becomes a narrative that tells the story of an organization's stewardship, values, and commitment to its mission and members.