Blog
Digital marketing is evolving at a lightning pace, making it difficult for associations and nonprofits to keep up. Adding to this difficulty is the lack of educational opportunities specific to the industry. Often, what’s available focuses too much on theory and not enough on practice. They cram together as many buzzwords and trends as possible, emphasizing theory over practical application.
At AH, we wanted to delve deeper into aspects of association leadership, with the goal to learn what leadership practices nurture great boards as well as the skills association leaders need to be most effective
We conducted a survey, both qualitative and quantitative along with Smooth the Path, to learn from current association executives, what makes up a good leader (both staff and board leaders).